A market research & consumer insights podcast
Curiosity Current
Every quarter, the people who measure human behavior come here to think out loud about what's changing. Listen to the sharpest minds in research, brand, and behavioral science work out what consumers really do and why. Then explore the whole season in The Current, where every claim links back to the mind that made it.
Produced by aytm, the consumer-insights company behind the show. Winner, Best Business Podcast — Quill Podcast Awards.
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Latest episode
- Fixing the neighborhood: what's actually broken in data quality with Karine Pepin — Ep. 77 · Sep 22, 2026 · Karine Pepin & Jonathan Goodbread
Get the quarter's biggest shifts in a single read
Each season becomes one issue of The Current you can actually explore. The ideas worth acting on, the people driving them, and the claim behind each one, all cross-linked so you can chase a thread as far as your curiosity takes you.
Latest conversations
- Fixing the neighborhood: what's actually broken in data quality with Karine Pepin — Ep. 77 · Sep 22, 2026 · Karine Pepin & Jonathan Goodbread
- The signal in the noise: how researchers can futureproof their own careers — Ep. 76 · Sep 15, 2026 · Mina McBride
- Research the needs, not the roadmap with Preeti Talwai — Ep. 75 · Sep 8, 2026 · Preeti Talwai
- The skill of what's worth knowing with Sasha Mitts — Ep. 74 · Sep 1, 2026 · Sasha Mitts
- The coupon deal that revealed retail media's power with David Glaza — Ep. 73 · Aug 25, 2026 · David Glaza
- AI cannot replicate the research journey with Tom Rich — Ep. 72 · Aug 18, 2026 · Tom Rich
Where the industry thinks out loud
Hosted by Stephanie and Molly at aytm, Curiosity Current brings researchers, brand builders, and behavioral scientists into one honest conversation about what consumers really do and why. New episodes through the season, and when it wraps, we turn everything said into a new issue of The Current for anyone who wants to go deeper.
Want to be a guest? · Meet the hosts and the team behind the show · Guests & contributors · Topics · Visualize the corpus