Episodes

All 77 episodes of The Curiosity Current — a market-research podcast by aytm on consumer insights, AI, and the future of research.

• Fixing the neighborhood: what's actually broken in data quality with Karine Pepin — Ep. 77 · Sep 22, 2026 · Karine Pepin & Jonathan Goodbread
• The signal in the noise: how researchers can futureproof their own careers — Ep. 76 · Sep 15, 2026 · Mina McBride
• Research the needs, not the roadmap with Preeti Talwai — Ep. 75 · Sep 8, 2026 · Preeti Talwai
• The skill of what's worth knowing with Sasha Mitts — Ep. 74 · Sep 1, 2026 · Sasha Mitts
• The coupon deal that revealed retail media's power with David Glaza — Ep. 73 · Aug 25, 2026 · David Glaza
• AI cannot replicate the research journey with Tom Rich — Ep. 72 · Aug 18, 2026 · Tom Rich
• Why business constraints spark the most exciting innovation with Andrew Embry — Ep. 71 · Aug 11, 2026 · Andrew Embry
• Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley — Ep. 70 · Aug 4, 2026 · Martin Eichholz & Katie Buckley
• Why your research needs a “thinking cave” with Sarah Kling — Ep. 69 · Jul 28, 2026 · Sarah Kling
• Data quality is not a filter, it's a discipline — Ep. 68 · Jul 21, 2026 · Molly Strawn-Carreño
• Why trust is the ultimate metric in market research with Bill Salokar — Ep. 67 · Jul 14, 2026 · Bill Salokar
• Human in the decision loop with Elle Park — Ep. 66 · Jul 7, 2026 · Elle Park
• Social media is your new decision engine with Vladimer Botsvadze — Ep. 65 · Jun 30, 2026 · Vladimer Botsvadze
• What second by second phone data reveals about human attention with Byron Reeves — Ep. 64 · Jun 23, 2026 · Byron Reeves
• From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz — Ep. 63 · Jun 16, 2026 · Kerry-Ellen Schwartz
• Your tools aren't broken, your processes are with Zontziry Johnson — Ep. 62 · Jun 9, 2026 · Zontziry Johnson
• The cheese factory theory of research with Alec Levin — Ep. 61 · Jun 2, 2026 · Alec Levin
• The coming qualitative renaissance with Deborah Mendez — Ep. 60 · May 26, 2026 · Deborah Mendez
• An outsider's case for why surveys will outlast every trend with Marin Mrsa — Ep. 59 · May 19, 2026 · Marin Mrsa
• The bystander problem in market research with Brooke Reavey — Ep. 58 · May 12, 2026 · Brooke Reavey
• Why transparency is the real AI challenge in market research with Howard Fienberg — Ep. 57 · May 5, 2026 · Howard Fienberg
• What cleaning habits reveal about consumer psychology with Oksana Sobol — Ep. 56 · Apr 28, 2026 · Oksana Sobol
• Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe — Ep. 55 · Apr 21, 2026 · Kate O'Keeffe
• The menu adoption curve: what food brands get wrong about trends — Ep. 54 · Apr 14, 2026 · Gloria Reardon
• The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026 · Sarah Haftings
• Measuring what matters in a world of short attention spans — Ep. 52 · Mar 31, 2026 · Aarti Bhaskaran
• Human-powered sampling in the age of AI with Lisa Wilding Brown — Ep. 51 · Mar 24, 2026 · Lisa Wilding Brown
• Why food consumers say one thing and do another with Laurie Demeritt — Ep. 50 · Mar 10, 2026 · Laurie Demeritt
• aytm 50th Episode — Year-in-Review with Lev Mazin and Shanon Adams — Ep. 49 · Mar 3, 2026 · Lev Mazin
• When the data is right but the decision is wrong with Ernest Baskin — Ep. 48 · Feb 24, 2026 · Ernest Baskin
• Christopher Khoury — Credibility, Cross-Training, and the Aircraft-Carrier-Meets-Speedboat of Health Insights — Ep. 47 · Feb 17, 2026 · Christopher Khoury
• From scattered research to shared reality with Kylee Lessard — Ep. 46 · Feb 11, 2026 · Kylee Lessard
• Brittne Kakulla — Why Older Adults Aren't Behind on Tech (They're Selecting Better) — Ep. 45 · Feb 3, 2026 · Brittne Kakulla
• Why LEGO belongs in market research with Garret Westlake — Ep. 44 · Jan 27, 2026 · Garret Westlake
• How causal AI is revolutionizing consumer and market research with Jason Cohen — Ep. 43 · Jan 20, 2026 · Jason Cohen
• Charitie Dantis-Gayo — Nonlinear Paths, Hiring for Will, and Bringing the Human Back to Insights — Ep. 42 · Jan 13, 2026 · Charitie Dantis-Gayo
• The human context AI can't replicate with Nancee Halpin — Ep. 41 · Jan 6, 2026 · Nancee Halpin
• Earning a seat at the table: risk, value, and the power of insight with Ed Kahn — Ep. 40 · Dec 23, 2025 · Ed Kahn
• The psychology of human-centered AI with David Evans — Ep. 39 · Dec 16, 2025 · David Evans
• The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025 · Adam Hagerman
• Amberly Miller — Turning Curiosity Into Confidence: UX Research as Strategic Partnership at Prudential — Ep. 37 · Dec 2, 2025 · Amberly Miller
• Steve Olenski — The CMO Whisperer on Insights, Trust, and Translation — Ep. 36 · Nov 25, 2025 · Steve Olenski
• How Shoppers Really Decide: Value, Sensory Shopping, and AI's Limits with Steve Markenson — Ep. 35 · Nov 18, 2025 · Steve Markenson
• Charlie Grossman — Stop chasing speed: build consistency that predicts outcomes — Ep. 34 · Nov 11, 2025 · Charlie Grossman
• J. Walker Smith — The Future of Digital Is Analog — Ep. 33 · Nov 4, 2025 · J. Walker Smith
• Behavior Over Opinion: How to Predict Packaging Success — Ep. 32 · Oct 28, 2025 · Matthew Salem
• Greatest Hits: Why Mental Health is Every Leader's Superpower — Ep. 31 · Oct 21, 2025 · Raina Rusnak
• Greatest Hits: Ethnography in Action — Lindsey Goodman — Ep. 30 · Oct 14, 2025 · Lindsey Goodman
• Trust, context, action: Leena Doshi on designing Surveys that drive decisions — Ep. 29 · Oct 7, 2025 · Leena Doshi
• Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025 · Adam Hagerman
• Measuring the Subconscious Shopper: How Hassan Aleem Brings Behavioral Science to Grocery Decisions — Ep. 27 · Sep 23, 2025 · Hassan Aleem
• The Gig Economy, Affluent Consumers, and What They Mean for Brands — Ep. 26 · Sep 16, 2025 · Michael Nevski
• Marcus Cunha Jr. — The Educator's Case for Perspective Over Data — Ep. 25 · Sep 9, 2025 · Marcus Cunha
• Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action — Ep. 24 · Sep 2, 2025 · Lev Mazin
• Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection — Ep. 23 · Aug 28, 2025 · Rand Fishkin
• The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery — Ep. 22 · Aug 19, 2025 · Sarah Montgomery
• The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak — Ep. 21 · Aug 13, 2025 · Raina Rusnak
• Ben Valenta — Fans Have More Friends: Community as the Animating Force of Sports Fandom — Ep. 20 · Aug 5, 2025 · Ben Valenta
• Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin — Ep. 19 · Jul 29, 2025 · Rand Fishkin
• From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers — Ep. 18 · Jul 22, 2025 · Don DeVeaux
• From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda — Ep. 17 · Jul 15, 2025 · Subhasish Nanda
• Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart — Ep. 16 · Jul 8, 2025 · Dave Ritter
• The art and science of innovation: Why mixed methods drive better results — Ep. 15 · Jul 1, 2025 · Louisea Hudson
• Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan — Ep. 14 · Jun 24, 2025 · Kim Duncan
• Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation — Ep. 13 · Jun 17, 2025 · Lindsey Goodman
• Ashley Hopkins — Building Insights From Scratch: Listening Tours, Sponsors, and the Founder Mentality — Ep. 12 · Jun 10, 2025 · Ashley Hopkins
• Building an Insight-Driven Culture with Leyla Doany — Ep. 11 · Jun 3, 2025 · Leyla Doany
• Skeptic to Advocate: Dr Jeff Dahms on How Physicians Mutual Transformed CX — Ep. 10 · May 27, 2025 · Dr. Jeff Dahms
• The Strategic Heart of Pharma Research with Shawn McKenna — Ep. 9 · May 20, 2025 · Shawn McKenna
• The Real Cost of Bad Data: Survey Fraud, AI Agents, and the Fight for Data Integrity — Ep. 8 · May 13, 2025 · Roddy Knowles
• The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim — Ep. 7 · May 6, 2025 · Idil Miriam Cakim
• Doug Zarkin — Brand Love, Thinking Human, and the Brand Value Equation — Ep. 6 · Apr 22, 2025 · Doug Zarkin
• Tanya Pinto — Human at the Center: Empathy, AI, and the Researcher's Discernment — Ep. 5 · Apr 15, 2025 · Tanya Pinto
• Saket Kumar — From Data Pullers to Insight Architects: Gen AI in Enterprise Analytics — Ep. 4 · Mar 25, 2025 · Saket Kumar
• Karen Kraft — Chameleon Researcher: Segmentation, Storytelling, and the Seat at the Table — Ep. 3 · Mar 11, 2025 · Karen Kraft
• Tina Tonielli — Inclusive Insights, Business Impact, and the Harry-Potter-in-Your-Pocket of GenAI — Ep. 2 · Feb 25, 2025 · Tina Tonielli
• Leonard Murphy — The Pace of Change in Market Research — Ep. 1 · Feb 12, 2025 · Leonard Murphy