Karine Pepin
Co-founder, The Research Heads · Supplier-side
Topics Karine shaped
Episodes
- Fixing the neighborhood: what's actually broken in data quality with Karine Pepin — Ep. 77 · Sep 22, 2026
What Karine said — indexed claims
- False marketing claims about panel size — 'nobody has 50 million people on their panel' — are a disservice to the industry and harm smaller providers who may have fewer but more active, responsive, and attentive panelists; what matters is engagement quality, not lifetime sign-up volume. — Ep. 77
- Data quality is a house-in-a-neighborhood problem: researchers have been building more secure individual surveys (better locks, security systems, guards), but the wider ecosystem remains fundamentally broken because both suppliers and respondents profit from volume rather than quality — and unless incentive models change, the neighborhood cannot improve. — Ep. 77
- Data quality in market research is not materially worse than it was five years ago — the heightened alarm on LinkedIn and in industry discourse is partly an artifact of more companies now trying to monetize data quality solutions, which amplifies the sense of crisis beyond what the underlying problem warrants. — Ep. 77
Connected across the corpus
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