Stephanie Vance
Host, The Curiosity Current, aytm · Hosts
Topics Stephanie shaped
What Stephanie said — indexed claims
- Data quality is not a filter, it is a discipline — and most of the industry has been optimizing for the wrong one; the filter mindset treats quality as something to clean after collection, while the discipline mindset builds the conditions where good data is the norm from before the survey goes live. — Ep. 49
- When evaluating vendors, the answer to refuse is 'trust us' — transparency is becoming the buying criterion; vendors who can show their work will win, and those who cannot should be pressed until they can. — Ep. 49
- The single question brand-side researchers should ask their vendors is 'walk me through your data quality framework' — not panel books, cleaning rates, or source blends, but the framework itself; if the vendor is not being proactive and driven by a strong point of view, they are scrubbing data, and that is a band-aid that is no longer enough. — Ep. 49
Connected across the corpus
- Howard Fienberg (The Insights Association) — 2 cross-references
- Karine Pepin (The Research Heads) — 2 cross-references
- Jonathan Goodbread (aytm) — 1 cross-reference
- Lev Mazin (aytm) — 1 cross-reference
- Lisa Wilding Brown (Innovate MR) — 1 cross-reference
- Roddy Knowles (dtect) — 1 cross-reference
- Shanon Adams (aytm) — 1 cross-reference
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