AI & technology
561 indexed claims across the corpus.
Topics in this theme
- AI & consumer behavior — 6 claims
- AI infrastructure & technical architecture — 7 claims
- AI as augmentation — 128 claims
- AI capability assessment — 71 claims
- AI in research workflow — 25 claims
- Synthetic respondents & data — 35 claims
- Agentic & autonomous AI — 14 claims
- AI & data integrity (fraud) — 27 claims
- AI hype, ethics & governance — 37 claims
- AI adoption — organizational/cultural — 38 claims
- Human judgment vs AI / critical thinking — 96 claims
Guests on this theme
- Aarti Bhaskaran — Snap Inc.
- Adam Hagerman — Indeed
- Amberly Miller — Prudential Financial
- Andrew Embry — Eli Lilly and Company
- Ashley Hopkins — Resident (Nectar, DreamCloud)
- Bill Salokar — Gazelle Global
- Brianna Boyer — aytm
- Brittne Kakulla — AARP
- Brooke Reavey — Marketing Research Competition, Dominican University
- Byron Reeves — Stanford University
- Charitie Dantis-Gayo — Center for Consumer Insights, New York Life Insurance
- Charlie Grossman — CG Research & Consulting
- Christopher Khoury — American Medical Association
- Dave Ritter — Walmart
- David Evans — Microsoft
- David Glaza — DIGITS Agency
- Deborah Mendez — Pharmavite
- Don DeVeaux — Master of Science in Marketing Research Program, Michigan State University
- Doug Zarkin — Modern Performance + Recovery brands
- Ed Kahn — Mutual of America
- Elana Marmorstein — aytm
- Elle Park — Arcutis Biotherapeutics
- Ernest Baskin — Saint Joseph's University
- Garret Westlake — Virginia Commonwealth University
- Glenn Fleischman — aytm
- Howard Fienberg — The Insights Association
- Idil Miriam Cakim — Iris Flex
- J. Walker Smith — Kantar
- Jason Cohen — Simulacra Synthetic Data Studio
- Dr. Jeff Dahms — Physicians Mutual
- Jonathan Goodbread — aytm
- Julia Maier — aytm
- Karen Kraft — Johnsonville
- Karine Pepin — The Research Heads
- Kate O'Keeffe — Heatseeker
- Katie Bernal — aytm
- Katie Buckley — US Consumer Practice, Basis Research
- Kerry-Ellen Schwartz — PepsiCo
- Kim Duncan — Givaudan
- Kylee Lessard — Insights and Strategy, LinkedIn
- Leena Doshi — Electronic Arts
- Leonard Murphy — Gen2 Advisors / Greenbook
- Lev Mazin — aytm
- Leyla Doany — JOOLA
- Lindsey Goodman — Wolverine Worldwide
- Lisa Wilding Brown — Innovate MR
- Louisea Hudson — Amazon
- Marcus Cunha — Master of Marketing Research Program, University of Georgia
- Marin Mrsa — Peekator
- Martin Eichholz — US Consumer Practice, Basis Research
- Matt Mahan — The Curiosity Current, aytm
- Michael Nevski — Visa
- Mina McBride — Consultant, Speaker, and Facilitator
- Molly Strawn-Carreño — aytm
- Nancee Halpin — Strela
- Preeti Talwai
- Raina Rusnak — StarKist
- Rand Fishkin — SparkToro
- Roddy Knowles — dtect
- Saket Kumar — Citi
- Sarah Haftings — Shurtape Technologies
- Sarah Kling — Amazon (Devices)
- Sarah Montgomery — Hydration, The Coca-Cola Company
- Sasha Mitts
- Shanon Adams — aytm
- Shawn McKenna — Currax Pharmaceuticals
- Stephanie Vance — The Curiosity Current, aytm
- Steve Markenson — FMI — the Food Industry Association
- Steve Olenski — CMO Whisperer Advisory
- Subhasish Nanda — Verizon
- Tanya Pinto — Microsoft
- Tiffany Mullin — aytm
- Tina Tonielli — Consumer and Business Insights, Haleon
- Tom Rich — Thomas M. Rich & Associates
- Victoria Waldman — aytm
- Vladimer Botsvadze
- Zontziry Johnson — Insights Career Network
Episodes
- What second by second phone data reveals about human attention with Byron Reeves — Ep. 64 · Jun 23, 2026
- From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz — Ep. 63 · Jun 16, 2026
- Your tools aren't broken, your processes are with Zontziry Johnson — Ep. 62 · Jun 9, 2026
- The coming qualitative renaissance with Deborah Mendez — Ep. 60 · May 26, 2026
- An outsider's case for why surveys will outlast every trend with Marin Mrsa — Ep. 59 · May 19, 2026
- The bystander problem in market research with Brooke Reavey — Ep. 58 · May 12, 2026
- Why transparency is the real AI challenge in market research with Howard Fienberg — Ep. 57 · May 5, 2026
- Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe — Ep. 55 · Apr 21, 2026
- The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026
- Measuring what matters in a world of short attention spans — Ep. 52 · Mar 31, 2026
- Human-powered sampling in the age of AI with Lisa Wilding Brown — Ep. 51 · Mar 24, 2026
- aytm 50th Episode — Year-in-Review with Lev Mazin and Shanon Adams — Ep. 49 · Mar 3, 2026
- When the data is right but the decision is wrong with Ernest Baskin — Ep. 48 · Feb 24, 2026
- Christopher Khoury — Credibility, Cross-Training, and the Aircraft-Carrier-Meets-Speedboat of Health Insights — Ep. 47 · Feb 17, 2026
- From scattered research to shared reality with Kylee Lessard — Ep. 46 · Feb 11, 2026
- Brittne Kakulla — Why Older Adults Aren't Behind on Tech (They're Selecting Better) — Ep. 45 · Feb 3, 2026
- Why LEGO belongs in market research with Garret Westlake — Ep. 44 · Jan 27, 2026
- How causal AI is revolutionizing consumer and market research with Jason Cohen — Ep. 43 · Jan 20, 2026
- Charitie Dantis-Gayo — Nonlinear Paths, Hiring for Will, and Bringing the Human Back to Insights — Ep. 42 · Jan 13, 2026
- The human context AI can't replicate with Nancee Halpin — Ep. 41 · Jan 6, 2026
- Earning a seat at the table: risk, value, and the power of insight with Ed Kahn — Ep. 40 · Dec 23, 2025
- The psychology of human-centered AI with David Evans — Ep. 39 · Dec 16, 2025
- The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025
- Amberly Miller — Turning Curiosity Into Confidence: UX Research as Strategic Partnership at Prudential — Ep. 37 · Dec 2, 2025
- Steve Olenski — The CMO Whisperer on Insights, Trust, and Translation — Ep. 36 · Nov 25, 2025
- How Shoppers Really Decide: Value, Sensory Shopping, and AI's Limits with Steve Markenson — Ep. 35 · Nov 18, 2025
- Charlie Grossman — Stop chasing speed: build consistency that predicts outcomes — Ep. 34 · Nov 11, 2025
- J. Walker Smith — The Future of Digital Is Analog — Ep. 33 · Nov 4, 2025
- Greatest Hits: Why Mental Health is Every Leader's Superpower — Ep. 31 · Oct 21, 2025
- Greatest Hits: Ethnography in Action — Lindsey Goodman — Ep. 30 · Oct 14, 2025
- Trust, context, action: Leena Doshi on designing Surveys that drive decisions — Ep. 29 · Oct 7, 2025
- Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025
- The Gig Economy, Affluent Consumers, and What They Mean for Brands — Ep. 26 · Sep 16, 2025
- Marcus Cunha Jr. — The Educator's Case for Perspective Over Data — Ep. 25 · Sep 9, 2025
- Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action — Ep. 24 · Sep 2, 2025
- Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection — Ep. 23 · Aug 28, 2025
- The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery — Ep. 22 · Aug 19, 2025
- The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak — Ep. 21 · Aug 13, 2025
- Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin — Ep. 19 · Jul 29, 2025
- From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers — Ep. 18 · Jul 22, 2025