Katie Buckley
Managing Partner, US Consumer Practice, Basis Research · Supplier-side
Topics Katie shaped
Episodes
- Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley — Ep. 70 · Aug 4, 2026
What Katie said — indexed claims
- Real life cannot be automated — people are constantly changing how they learn, evaluate, discover, and make choices, so researchers must stay close to real humans to keep AI outputs accurate and reflective of actual behavior. — Ep. 70
- Executives making decisions are dangerously far from the people they make those decisions for — and bigger brands are at greater risk than startups because success breeds complacency — so getting leadership physically in front of real consumers through carefully orchestrated, immersive sessions is essential, not optional. — Ep. 70
- Research and insights — now including AI — should inform and inspire decisions, not make them; organizations that rely too heavily on automated or research-driven answers instead of exercising human judgment and intuition will become stagnant. — Ep. 70
Connected across the corpus
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