Kylee Lessard
Group Product Marketing Manager, Insights and Strategy, LinkedIn · Brand-side
Topics Kylee shaped
Researcher craft & identity, Insights function & business, AI & technology, Methods, methodology & rigor
Episodes
- From scattered research to shared reality with Kylee Lessard — Ep. 46 · Feb 11, 2026
What Kylee said — indexed claims
- In enterprise organizations with established ways of working, consensus building with skeptical stakeholders early in the chartering process is critical — resistance to a new centralized model dissipates when those stakeholders help define it. — Ep. 46 · 10:38 ·
cl-kylee-lessard-005 - Combining scheduled Perplexity prompts for external market and competitive intelligence with weekly Gong AI summaries for internal voice-of-field intelligence gives insights professionals a pulse that is orders of magnitude broader than what was previously achievable. — Ep. 46 · 33:00 ·
cl-kylee-lessard-017 - Insights programs should structure research delivery around the decision points of different organizational layers: product marketers working backwards from in-quarter micro-decisions, leadership working backwards from biannual planning cycles. — Ep. 46 · 16:00 ·
cl-kylee-lessard-008 - The primary goal of a leadership-level insights cadence is shared reality — ensuring that decision-makers at the top of the organization are all operating on the same high-quality data at the moments when consequential decisions must be made. — Ep. 46 · 16:30 ·
cl-kylee-lessard-009 - Insights teams earn more influence with R&D partners by framing recommendations as problem-and-audience priorities ('solve this problem for this audience, not that one') rather than as product feature prescriptions ('build this, not that'). — Ep. 46 · 23:10 ·
cl-kylee-lessard-012 - When building or rebuilding an enterprise insights function, the foundational recipe is: (1) listen and learn via stakeholder tour, (2) define and socialize a written charter, (3) demonstrate early wins to build momentum. — Ep. 46 · 08:20 ·
cl-kylee-lessard-004
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 4 cross-references
- Christopher Khoury (American Medical Association) — 1 cross-reference
- Ernest Baskin (Saint Joseph's University) — 1 cross-reference
- Idil Miriam Cakim (Iris Flex) — 1 cross-reference
- Katie Buckley (Basis Research) — 1 cross-reference
- Leonard Murphy (Gen2 Advisors / Greenbook) — 1 cross-reference
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