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J. Walker Smith

J. Walker Smith

Knowledge Lead for Strategy and Consulting, Kantar · Supplier-side

Topics J. shaped

AI & technology, Researcher craft & identity

Episodes

What J. said — indexed claims

  • The future of digital is analog — increasing digitalization will drive a resurgence of analog experiences rather than replacing them. — Ep. 38
  • The pandemic was a natural experiment in living a 100% digital life — people hated it and rushed back into analog services, travel, and engagement, which exposed how shallow the pre-pandemic 'digital takes over' narrative was. — Ep. 38
  • Convenience is the single biggest driver of consumer choice and has been throughout the history of modern consumer marketing. — Ep. 38

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