Martin Eichholz

Topics Martin shaped

AI & technology

Episodes

• Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley — Ep. 70 · Aug 4, 2026

What Martin said — indexed claims

• The consumer purchase journey is one big swirl of touchpoints, not a linear funnel — people can now discover, evaluate, and purchase simultaneously (buying on TikTok, for instance) — and while the industry has known this for decades, it still operationalizes journey research as if the linear model were true. — Ep. 70
• We are living in an age of distrust: AI-generated content and deepfakes have made it impossible for even experts to distinguish real from fake, eroding consumers' trust in what they see and hear, and brands are losing control of how their narrative shows up across AI-mediated touchpoints. — Ep. 70
• The enduring value of a custom research agency lies in closeness to the client's business, knowledge of stakeholder dynamics and organizational history, and the personal relationships that make a researcher an extended brain trust — none of which is replicated by an AI platform or subscription tool. — Ep. 70

Connected across the corpus

• Vladimer Botsvadze — 2 cross-references
• Brooke Reavey (Dominican University) — 1 cross-reference
• Steve Markenson (FMI — the Food Industry Association) — 1 cross-reference

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