Brooke Reavey
Professor of Marketing (John and Genie Rowe Distinguished Professor); Founder and President, Marketing Research Competition, Dominican University · Academia
Topics Brooke shaped
AI & technology, Researcher craft & identity, Industry, profession & meta, Insights function & business
Episodes
- The bystander problem in market research with Brooke Reavey — Ep. 58 · May 12, 2026
What Brooke said — indexed claims
- Just as we still teach children to do arithmetic by hand despite calculators — because manual reasoning builds problem-solving and critical thinking the tool cannot replicate — students must do research work manually before using AI, or they will learn what to do without ever understanding why. — Ep. 58 ·
cl-brooke-reavey-014 - For someone overwhelmed by shrinking entry points and constant technological change, the single most important thing to hold onto is curiosity — maintaining it and continuing to ask questions will keep them on the right path, in an industry of great people that no one enters to get rich. — Ep. 58 ·
cl-brooke-reavey-028 - By requiring an expensive master's degree for roles that companies once trained people into on the job, the industry has shifted the cost of entry-level training onto students — who go into debt to subsidize what employers used to provide, which is ethically troubling and reduces pipeline diversity. — Ep. 58 ·
cl-brooke-reavey-007 - Market research knowledge has always been transferred apprenticeship-style, with experienced researchers training younger ones on the job; automating away the beginner tasks severs that pipeline, so in ten years, when senior researchers retire, there will be no one trained to take over their companies. — Ep. 58 ·
cl-brooke-reavey-005 - Market research has a 'bystander problem': just as a crowd assumes someone else will help a person who has fallen, the industry assumes someone else will fix the collapsing talent pipeline — so no one actively does, even as layoffs and freelancing dismantle the structures that trained newcomers. — Ep. 58 ·
cl-brooke-reavey-003
Connected across the corpus
- Marcus Cunha Jr. (University of Georgia) — 4 cross-references
- Alec Levin (Learners) — 2 cross-references
- Elle Park (Arcutis Biotherapeutics) — 2 cross-references
- Garret Westlake (Virginia Commonwealth University) — 1 cross-reference
- Martin Eichholz (Basis Research) — 1 cross-reference
- Sarah Haftings (Shurtape Technologies) — 1 cross-reference
Produced by aytm
Curiosity Current is made by aytm, the consumer-insights company. About aytm