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Lisa Wilding Brown

Lisa Wilding Brown

CEO, Innovate MR · Supplier-side

Topics Lisa shaped

AI & technology, Researcher craft & identity, Insights function & business, Methods, methodology & rigor, Industry, profession & meta

Episodes

What Lisa said — indexed claims

  • Despite technological advancement and AI, the most important element of any business or research relationship is the people — employees, clients, and partners. — Ep. 51
  • Cyber fraud in online research cannot be fully solved — anyone claiming to have solved it is being disingenuous, and the industry must operate with eyes wide open rather than expecting a technical fix. — Ep. 51
  • Despite programmatic APIs, DIY platforms, and AI, human relationships remain the irreplaceable core of the research business — technology accelerates but cannot substitute for genuine partnership and trust. — Ep. 51

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