Aarti Bhaskaran
Global Head of Research and Insights, Snap Inc. · Brand-side
Topics Aarti shaped
AI & technology, Researcher craft & identity, Insights function & business, Methods, methodology & rigor
Episodes
- Measuring what matters in a world of short attention spans — Ep. 52 · Mar 31, 2026
What Aarti said — indexed claims
- AI risks creating a generation of practitioners who think research is easy and fail to appreciate methodological rigor — researchers must act as guardians of statistical and questionnaire discipline, especially as AI makes it trivially easy to produce a number without understanding whether that number is valid. — Ep. 52 · 36:55 ·
cl-aarti-bhaskaran-022 - The defining shift in research communication is time pressure: leaders want to get to the point and move on, so researchers must get to the heart of the matter quickly and tell very engaging stories — not perform a slow 'big reveal' of findings. — Ep. 52 · 00:00 ·
cl-aarti-bhaskaran-001 - Research programs suffer from scope bloat when teams fail to explicitly state what the research will NOT answer; defining the boundaries of a study upfront — including what is out of scope — is as important as defining its objectives, and protects against the stakeholder friction of unanswered questions. — Ep. 52 · 27:20 ·
cl-aarti-bhaskaran-013 - Researchers reflexively jump to answering questions without pausing to ask why the question is being asked, what it will be used for, and how the answer will impact decisions — this habit causes wasted research effort and is the industry practice she most wants to see stopped. — Ep. 52 · 39:40 ·
cl-aarti-bhaskaran-025 - Brand tracking and measurement programs fail when they report numerical changes without linking them to causal explanations and business outcomes — the 'why behind the numbers' is the difference between a measurement program that succeeds and one that falls short. — Ep. 52 · 26:00 ·
cl-aarti-bhaskaran-011 - A researcher should not take on a global insights leadership role without having personally worked in multiple markets; without that lived experience, the cultural nuances are genuinely invisible and no amount of secondary knowledge compensates. — Ep. 52 · 30:20 ·
cl-aarti-bhaskaran-016
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 4 cross-references
- Marcus Cunha Jr. (University of Georgia) — 3 cross-references
- Sarah Kling (Amazon (Devices)) — 1 cross-reference
Produced by aytm
Curiosity Current is made by aytm, the consumer-insights company. About aytm