Methods, methodology & rigor
356 indexed claims across the corpus.
Topics in this theme
- Qual-quant integration — 28 claims
- Qualitative research / ethnography — 55 claims
- Survey methodology, design & limits — 52 claims
- Sample integrity & panel quality — 24 claims
- Data quality (general) — 41 claims
- Research design integrity — 42 claims
- Behavioral science & say-do gap — 32 claims
- Speed & continuous research — 31 claims
Guests on this theme
- Aarti Bhaskaran — Snap Inc.
- Adam Hagerman — Indeed
- Amberly Miller — Prudential Financial
- Ashley Hopkins — Resident (Nectar, DreamCloud)
- Ben Valenta — Fox Sports
- Brittne Kakulla — AARP
- Charitie Dantis-Gayo — Center for Consumer Insights, New York Life Insurance
- Charlie Grossman — CG Research & Consulting
- Christopher Khoury — American Medical Association
- Dave Ritter — Walmart
- David Evans — Microsoft
- Deborah Mendez — Pharmavite
- Ed Kahn — Mutual of America
- Ernest Baskin — Saint Joseph's University
- Garret Westlake — Virginia Commonwealth University
- Gloria Reardon — The Fresh Market (most recently discussed)
- Hassan Aleem — Amazon
- Howard Fienberg — The Insights Association
- Idil Miriam Cakim — Iris Flex
- Jason Cohen — Simulacra Synthetic Data Studio
- Dr. Jeff Dahms — Physicians Mutual
- Kate O'Keeffe — Heatseeker
- Kerry-Ellen Schwartz — PepsiCo
- Kim Duncan — Givaudan
- Kylee Lessard — Insights and Strategy, LinkedIn
- Laurie Demeritt — The Hartman Group
- Leena Doshi — Electronic Arts
- Leonard Murphy — Gen2 Advisors / Greenbook
- Lev Mazin — aytm
- Leyla Doany — JOOLA
- Lindsey Goodman — Wolverine Worldwide
- Lisa Wilding Brown — Innovate MR
- Louisea Hudson — Amazon
- Marin Mrsa — Peekator
- Matthew Salem — Behaviorally
- Michael Nevski — Visa
- Nancee Halpin — Strela
- Oksana Sobol — The Clorox Company
- Raina Rusnak — StarKist
- Rand Fishkin — SparkToro
- Roddy Knowles — dtect
- Sarah Haftings — Shurtape Technologies
- Shanon Adams — aytm
- Shawn McKenna — Currax Pharmaceuticals
- Steve Markenson — FMI — the Food Industry Association
- Steve Olenski — CMO Whisperer Advisory
- Tina Tonielli — Consumer and Business Insights, Haleon
Episodes
- From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz — Ep. 63 · Jun 16, 2026
- The coming qualitative renaissance with Deborah Mendez — Ep. 60 · May 26, 2026
- An outsider's case for why surveys will outlast every trend with Marin Mrsa — Ep. 59 · May 19, 2026
- Why transparency is the real AI challenge in market research with Howard Fienberg — Ep. 57 · May 5, 2026
- What cleaning habits reveal about consumer psychology with Oksana Sobol — Ep. 56 · Apr 28, 2026
- Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe — Ep. 55 · Apr 21, 2026
- The menu adoption curve: what food brands get wrong about trends — Ep. 54 · Apr 14, 2026
- The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026
- Measuring what matters in a world of short attention spans — Ep. 52 · Mar 31, 2026
- Human-powered sampling in the age of AI with Lisa Wilding Brown — Ep. 51 · Mar 24, 2026
- Why food consumers say one thing and do another with Laurie Demeritt — Ep. 50 · Mar 10, 2026
- aytm 50th Episode — Year-in-Review with Lev Mazin and Shanon Adams — Ep. 49 · Mar 3, 2026
- When the data is right but the decision is wrong with Ernest Baskin — Ep. 48 · Feb 24, 2026
- Christopher Khoury — Credibility, Cross-Training, and the Aircraft-Carrier-Meets-Speedboat of Health Insights — Ep. 47 · Feb 17, 2026
- From scattered research to shared reality with Kylee Lessard — Ep. 46 · Feb 11, 2026
- Brittne Kakulla — Why Older Adults Aren't Behind on Tech (They're Selecting Better) — Ep. 45 · Feb 3, 2026
- Why LEGO belongs in market research with Garret Westlake — Ep. 44 · Jan 27, 2026
- How causal AI is revolutionizing consumer and market research with Jason Cohen — Ep. 43 · Jan 20, 2026
- Charitie Dantis-Gayo — Nonlinear Paths, Hiring for Will, and Bringing the Human Back to Insights — Ep. 42 · Jan 13, 2026
- The human context AI can't replicate with Nancee Halpin — Ep. 41 · Jan 6, 2026
- Earning a seat at the table: risk, value, and the power of insight with Ed Kahn — Ep. 40 · Dec 23, 2025
- The psychology of human-centered AI with David Evans — Ep. 39 · Dec 16, 2025
- The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025
- Amberly Miller — Turning Curiosity Into Confidence: UX Research as Strategic Partnership at Prudential — Ep. 37 · Dec 2, 2025
- Steve Olenski — The CMO Whisperer on Insights, Trust, and Translation — Ep. 36 · Nov 25, 2025
- How Shoppers Really Decide: Value, Sensory Shopping, and AI's Limits with Steve Markenson — Ep. 35 · Nov 18, 2025
- Charlie Grossman — Stop chasing speed: build consistency that predicts outcomes — Ep. 34 · Nov 11, 2025
- Behavior Over Opinion: How to Predict Packaging Success — Ep. 32 · Oct 28, 2025
- Greatest Hits: Why Mental Health is Every Leader's Superpower — Ep. 31 · Oct 21, 2025
- Greatest Hits: Ethnography in Action — Lindsey Goodman — Ep. 30 · Oct 14, 2025
- Trust, context, action: Leena Doshi on designing Surveys that drive decisions — Ep. 29 · Oct 7, 2025
- Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025
- Measuring the Subconscious Shopper: How Hassan Aleem Brings Behavioral Science to Grocery Decisions — Ep. 27 · Sep 23, 2025
- The Gig Economy, Affluent Consumers, and What They Mean for Brands — Ep. 26 · Sep 16, 2025
- Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action — Ep. 24 · Sep 2, 2025
- Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection — Ep. 23 · Aug 28, 2025
- The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak — Ep. 21 · Aug 13, 2025
- Ben Valenta — Fans Have More Friends: Community as the Animating Force of Sports Fandom — Ep. 20 · Aug 5, 2025
- Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin — Ep. 19 · Jul 29, 2025
- Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart — Ep. 16 · Jul 8, 2025