Insights function & business

323 indexed claims across the corpus.

Topics in this theme

Insights as strategic function — 55 claims
Marketing-insights partnership — 55 claims
Stakeholder management & influence — 79 claims
Research ROI & insights value framing — 21 claims
Building & leading the insights function — 23 claims
Democratization of insights / self-serve — 29 claims
Cross-functional / silos / org change — 42 claims

Guests on this theme

Aarti Bhaskaran — Snap Inc.
Adam Hagerman — Indeed
Amberly Miller — Prudential Financial
Ashley Hopkins — Resident (Nectar, DreamCloud)
Brittne Kakulla — AARP
Brooke Reavey — Marketing Research Competition, Dominican University
Charitie Dantis-Gayo — Center for Consumer Insights, New York Life Insurance
Charlie Grossman — CG Research & Consulting
Christopher Khoury — American Medical Association
Dave Ritter — Walmart
Deborah Mendez — Pharmavite
Ed Kahn — Mutual of America
Ernest Baskin — Saint Joseph's University
Gloria Reardon — The Fresh Market (most recently discussed)
Hassan Aleem — Amazon
Idil Miriam Cakim — Iris Flex
Dr. Jeff Dahms — Physicians Mutual
Karen Kraft — Johnsonville
Kate O'Keeffe — Heatseeker
Kim Duncan — Givaudan
Kylee Lessard — Insights and Strategy, LinkedIn
Laurie Demeritt — The Hartman Group
Leena Doshi — Electronic Arts
Leonard Murphy — Gen2 Advisors / Greenbook
Lev Mazin — aytm
Leyla Doany — JOOLA
Lindsey Goodman — Wolverine Worldwide
Lisa Wilding Brown — Innovate MR
Louisea Hudson — Amazon
Marcus Cunha — Master of Marketing Research Program, University of Georgia
Marin Mrsa — Peekator
Matthew Salem — Behaviorally
Michael Nevski — Visa
Nancee Halpin — Strela
Raina Rusnak — StarKist
Rand Fishkin — SparkToro
Saket Kumar — Citi
Sarah Haftings — Shurtape Technologies
Sarah Montgomery — Hydration, The Coca-Cola Company
Shanon Adams — aytm
Shawn McKenna — Currax Pharmaceuticals
Steve Markenson — FMI — the Food Industry Association
Steve Olenski — CMO Whisperer Advisory
Subhasish Nanda — Verizon
Tanya Pinto — Microsoft
Tina Tonielli — Consumer and Business Insights, Haleon
Zontziry Johnson — Insights Career Network

Episodes

Your tools aren't broken, your processes are with Zontziry Johnson — Ep. 62 · Jun 9, 2026
The coming qualitative renaissance with Deborah Mendez — Ep. 60 · May 26, 2026
An outsider's case for why surveys will outlast every trend with Marin Mrsa — Ep. 59 · May 19, 2026
The bystander problem in market research with Brooke Reavey — Ep. 58 · May 12, 2026
Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe — Ep. 55 · Apr 21, 2026
The menu adoption curve: what food brands get wrong about trends — Ep. 54 · Apr 14, 2026
The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026
Measuring what matters in a world of short attention spans — Ep. 52 · Mar 31, 2026
Human-powered sampling in the age of AI with Lisa Wilding Brown — Ep. 51 · Mar 24, 2026
Why food consumers say one thing and do another with Laurie Demeritt — Ep. 50 · Mar 10, 2026
aytm 50th Episode — Year-in-Review with Lev Mazin and Shanon Adams — Ep. 49 · Mar 3, 2026
When the data is right but the decision is wrong with Ernest Baskin — Ep. 48 · Feb 24, 2026
Christopher Khoury — Credibility, Cross-Training, and the Aircraft-Carrier-Meets-Speedboat of Health Insights — Ep. 47 · Feb 17, 2026
From scattered research to shared reality with Kylee Lessard — Ep. 46 · Feb 11, 2026
Brittne Kakulla — Why Older Adults Aren't Behind on Tech (They're Selecting Better) — Ep. 45 · Feb 3, 2026
Charitie Dantis-Gayo — Nonlinear Paths, Hiring for Will, and Bringing the Human Back to Insights — Ep. 42 · Jan 13, 2026
The human context AI can't replicate with Nancee Halpin — Ep. 41 · Jan 6, 2026
Earning a seat at the table: risk, value, and the power of insight with Ed Kahn — Ep. 40 · Dec 23, 2025
The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025
Amberly Miller — Turning Curiosity Into Confidence: UX Research as Strategic Partnership at Prudential — Ep. 37 · Dec 2, 2025
Steve Olenski — The CMO Whisperer on Insights, Trust, and Translation — Ep. 36 · Nov 25, 2025
How Shoppers Really Decide: Value, Sensory Shopping, and AI's Limits with Steve Markenson — Ep. 35 · Nov 18, 2025
Charlie Grossman — Stop chasing speed: build consistency that predicts outcomes — Ep. 34 · Nov 11, 2025
Behavior Over Opinion: How to Predict Packaging Success — Ep. 32 · Oct 28, 2025
Greatest Hits: Why Mental Health is Every Leader's Superpower — Ep. 31 · Oct 21, 2025
Greatest Hits: Ethnography in Action — Lindsey Goodman — Ep. 30 · Oct 14, 2025
Trust, context, action: Leena Doshi on designing Surveys that drive decisions — Ep. 29 · Oct 7, 2025
Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025
Measuring the Subconscious Shopper: How Hassan Aleem Brings Behavioral Science to Grocery Decisions — Ep. 27 · Sep 23, 2025
The Gig Economy, Affluent Consumers, and What They Mean for Brands — Ep. 26 · Sep 16, 2025
Marcus Cunha Jr. — The Educator's Case for Perspective Over Data — Ep. 25 · Sep 9, 2025
Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action — Ep. 24 · Sep 2, 2025
Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection — Ep. 23 · Aug 28, 2025
The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery — Ep. 22 · Aug 19, 2025
The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak — Ep. 21 · Aug 13, 2025
Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin — Ep. 19 · Jul 29, 2025
From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda — Ep. 17 · Jul 15, 2025
Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart — Ep. 16 · Jul 8, 2025
The art and science of innovation: Why mixed methods drive better results — Ep. 15 · Jul 1, 2025
Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan — Ep. 14 · Jun 24, 2025