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Gloria Reardon

Gloria Reardon

Brand Marketing / Consumer Insights Leader, The Fresh Market (most recently discussed) · Brand-side

Topics Gloria shaped

Consumer behavior & culture, Researcher craft & identity, Insights function & business, Methods, methodology & rigor, Industry, profession & meta

Episodes

What Gloria said — indexed claims

  • Skipping sensory research when making changes to a core product is a critical mistake — brands accumulate small unreported changes until consumers notice quality drift and stop buying, often without the brand understanding why. — Ep. 54 · 36:15 · cl-menu-adoption-curve-017

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