Consumer behavior & culture
269 indexed claims across the corpus.
Topics in this theme
- Retail & shopper research — 44 claims
- Food culture & food consumer behavior — 33 claims
- Generational behavior & demographics — 27 claims
- Behavioral segmentation & jobs-to-be-done — 44 claims
- Trends, foresight & futures research — 27 claims
- Fandom, community & loneliness — 23 claims
- Consumer trust, anxiety & values — 15 claims
- Wellness, home care & lifestyle shifts — 13 claims
- Hyper-personalization & consumer AI adoption — 13 claims
Guests on this theme
- Adam Hagerman — Indeed
- Ben Valenta — Fox Sports
- Brittne Kakulla — AARP
- Charitie Dantis-Gayo — Center for Consumer Insights, New York Life Insurance
- Christopher Khoury — American Medical Association
- Dave Ritter — Walmart
- Deborah Mendez — Pharmavite
- Doug Zarkin — Modern Performance + Recovery brands
- Ernest Baskin — Saint Joseph's University
- Garret Westlake — Virginia Commonwealth University
- Gloria Reardon — The Fresh Market (most recently discussed)
- Hassan Aleem — Amazon
- Idil Miriam Cakim — Iris Flex
- Jason Cohen — Simulacra Synthetic Data Studio
- Karen Kraft — Johnsonville
- Kate O'Keeffe — Heatseeker
- Kerry-Ellen Schwartz — PepsiCo
- Kim Duncan — Givaudan
- Laurie Demeritt — The Hartman Group
- Leena Doshi — Electronic Arts
- Leyla Doany — JOOLA
- Lindsey Goodman — Wolverine Worldwide
- Marcus Cunha — Master of Marketing Research Program, University of Georgia
- Matthew Salem — Behaviorally
- Michael Nevski — Visa
- Nancee Halpin — Strela
- Oksana Sobol — The Clorox Company
- Raina Rusnak — StarKist
- Sarah Haftings — Shurtape Technologies
- Shanon Adams — aytm
- Steve Markenson — FMI — the Food Industry Association
- Steve Olenski — CMO Whisperer Advisory
- Subhasish Nanda — Verizon
- Tina Tonielli — Consumer and Business Insights, Haleon
Episodes
- From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz — Ep. 63 · Jun 16, 2026
- The coming qualitative renaissance with Deborah Mendez — Ep. 60 · May 26, 2026
- What cleaning habits reveal about consumer psychology with Oksana Sobol — Ep. 56 · Apr 28, 2026
- Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe — Ep. 55 · Apr 21, 2026
- The menu adoption curve: what food brands get wrong about trends — Ep. 54 · Apr 14, 2026
- The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026
- Why food consumers say one thing and do another with Laurie Demeritt — Ep. 50 · Mar 10, 2026
- When the data is right but the decision is wrong with Ernest Baskin — Ep. 48 · Feb 24, 2026
- Christopher Khoury — Credibility, Cross-Training, and the Aircraft-Carrier-Meets-Speedboat of Health Insights — Ep. 47 · Feb 17, 2026
- Brittne Kakulla — Why Older Adults Aren't Behind on Tech (They're Selecting Better) — Ep. 45 · Feb 3, 2026
- Why LEGO belongs in market research with Garret Westlake — Ep. 44 · Jan 27, 2026
- How causal AI is revolutionizing consumer and market research with Jason Cohen — Ep. 43 · Jan 20, 2026
- Charitie Dantis-Gayo — Nonlinear Paths, Hiring for Will, and Bringing the Human Back to Insights — Ep. 42 · Jan 13, 2026
- The human context AI can't replicate with Nancee Halpin — Ep. 41 · Jan 6, 2026
- The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025
- Steve Olenski — The CMO Whisperer on Insights, Trust, and Translation — Ep. 36 · Nov 25, 2025
- How Shoppers Really Decide: Value, Sensory Shopping, and AI's Limits with Steve Markenson — Ep. 35 · Nov 18, 2025
- Behavior Over Opinion: How to Predict Packaging Success — Ep. 32 · Oct 28, 2025
- Greatest Hits: Why Mental Health is Every Leader's Superpower — Ep. 31 · Oct 21, 2025
- Greatest Hits: Ethnography in Action — Lindsey Goodman — Ep. 30 · Oct 14, 2025
- Trust, context, action: Leena Doshi on designing Surveys that drive decisions — Ep. 29 · Oct 7, 2025
- Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025
- Measuring the Subconscious Shopper: How Hassan Aleem Brings Behavioral Science to Grocery Decisions — Ep. 27 · Sep 23, 2025
- The Gig Economy, Affluent Consumers, and What They Mean for Brands — Ep. 26 · Sep 16, 2025
- Marcus Cunha Jr. — The Educator's Case for Perspective Over Data — Ep. 25 · Sep 9, 2025
- The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak — Ep. 21 · Aug 13, 2025
- Ben Valenta — Fans Have More Friends: Community as the Animating Force of Sports Fandom — Ep. 20 · Aug 5, 2025
- From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda — Ep. 17 · Jul 15, 2025
- Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart — Ep. 16 · Jul 8, 2025
- Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan — Ep. 14 · Jun 24, 2025
- Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation — Ep. 13 · Jun 17, 2025
- Building an Insight-Driven Culture with Leyla Doany — Ep. 11 · Jun 3, 2025
- The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim — Ep. 7 · May 6, 2025
- Doug Zarkin — Brand Love, Thinking Human, and the Brand Value Equation — Ep. 6 · Apr 22, 2025
- Karen Kraft — Chameleon Researcher: Segmentation, Storytelling, and the Seat at the Table — Ep. 3 · Mar 11, 2025
- Tina Tonielli — Inclusive Insights, Business Impact, and the Harry-Potter-in-Your-Pocket of GenAI — Ep. 2 · Feb 25, 2025