Industry, profession & meta
133 indexed claims across the corpus.
Topics in this theme
- MR industry diagnosis & disruption — 15 claims
- Vendor & supplier dynamics — 21 claims
- DIY research & tooling democratization — 18 claims
- Talent pipeline, hiring & advocacy — 22 claims
- Vertical-specific research — 27 claims
- Brand strategy & marketing fundamentals — 17 claims
Guests on this theme
- Adam Hagerman — Indeed
- Alec Levin — Learners
- Amberly Miller — Prudential Financial
- Ashley Hopkins — Resident (Nectar, DreamCloud)
- Ben Valenta — Fox Sports
- Brooke Reavey — Marketing Research Competition, Dominican University
- Charitie Dantis-Gayo — Center for Consumer Insights, New York Life Insurance
- Charlie Grossman — CG Research & Consulting
- Christopher Khoury — American Medical Association
- Doug Zarkin — Modern Performance + Recovery brands
- Ed Kahn — Mutual of America
- Ernest Baskin — Saint Joseph's University
- Gloria Reardon — The Fresh Market (most recently discussed)
- Idil Miriam Cakim — Iris Flex
- Dr. Jeff Dahms — Physicians Mutual
- Karen Kraft — Johnsonville
- Kerry-Ellen Schwartz — PepsiCo
- Kim Duncan — Givaudan
- Laurie Demeritt — The Hartman Group
- Leonard Murphy — Gen2 Advisors / Greenbook
- Lev Mazin — aytm
- Leyla Doany — JOOLA
- Lisa Wilding Brown — Innovate MR
- Matthew Salem — Behaviorally
- Nancee Halpin — Strela
- Oksana Sobol — The Clorox Company
- Rand Fishkin — SparkToro
- Roddy Knowles — dtect
- Sarah Haftings — Shurtape Technologies
- Shanon Adams — aytm
- Shawn McKenna — Currax Pharmaceuticals
- Subhasish Nanda — Verizon
- Tina Tonielli — Consumer and Business Insights, Haleon
- Zontziry Johnson — Insights Career Network
Episodes
- From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz — Ep. 63 · Jun 16, 2026
- Your tools aren't broken, your processes are with Zontziry Johnson — Ep. 62 · Jun 9, 2026
- The cheese factory theory of research with Alec Levin — Ep. 61 · Jun 2, 2026
- The bystander problem in market research with Brooke Reavey — Ep. 58 · May 12, 2026
- What cleaning habits reveal about consumer psychology with Oksana Sobol — Ep. 56 · Apr 28, 2026
- The menu adoption curve: what food brands get wrong about trends — Ep. 54 · Apr 14, 2026
- The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026
- Human-powered sampling in the age of AI with Lisa Wilding Brown — Ep. 51 · Mar 24, 2026
- Why food consumers say one thing and do another with Laurie Demeritt — Ep. 50 · Mar 10, 2026
- aytm 50th Episode — Year-in-Review with Lev Mazin and Shanon Adams — Ep. 49 · Mar 3, 2026
- When the data is right but the decision is wrong with Ernest Baskin — Ep. 48 · Feb 24, 2026
- Christopher Khoury — Credibility, Cross-Training, and the Aircraft-Carrier-Meets-Speedboat of Health Insights — Ep. 47 · Feb 17, 2026
- Charitie Dantis-Gayo — Nonlinear Paths, Hiring for Will, and Bringing the Human Back to Insights — Ep. 42 · Jan 13, 2026
- The human context AI can't replicate with Nancee Halpin — Ep. 41 · Jan 6, 2026
- Earning a seat at the table: risk, value, and the power of insight with Ed Kahn — Ep. 40 · Dec 23, 2025
- The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025
- Amberly Miller — Turning Curiosity Into Confidence: UX Research as Strategic Partnership at Prudential — Ep. 37 · Dec 2, 2025
- Charlie Grossman — Stop chasing speed: build consistency that predicts outcomes — Ep. 34 · Nov 11, 2025
- Behavior Over Opinion: How to Predict Packaging Success — Ep. 32 · Oct 28, 2025
- Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025
- Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action — Ep. 24 · Sep 2, 2025
- Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection — Ep. 23 · Aug 28, 2025
- Ben Valenta — Fans Have More Friends: Community as the Animating Force of Sports Fandom — Ep. 20 · Aug 5, 2025
- Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin — Ep. 19 · Jul 29, 2025
- From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda — Ep. 17 · Jul 15, 2025
- Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan — Ep. 14 · Jun 24, 2025
- Ashley Hopkins — Building Insights From Scratch: Listening Tours, Sponsors, and the Founder Mentality — Ep. 12 · Jun 10, 2025
- Building an Insight-Driven Culture with Leyla Doany — Ep. 11 · Jun 3, 2025
- Skeptic to Advocate: Dr Jeff Dahms on How Physicians Mutual Transformed CX — Ep. 10 · May 27, 2025
- The Strategic Heart of Pharma Research with Shawn McKenna — Ep. 9 · May 20, 2025
- The Real Cost of Bad Data: Survey Fraud, AI Agents, and the Fight for Data Integrity — Ep. 8 · May 13, 2025
- The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim — Ep. 7 · May 6, 2025
- Doug Zarkin — Brand Love, Thinking Human, and the Brand Value Equation — Ep. 6 · Apr 22, 2025
- Karen Kraft — Chameleon Researcher: Segmentation, Storytelling, and the Seat at the Table — Ep. 3 · Mar 11, 2025
- Tina Tonielli — Inclusive Insights, Business Impact, and the Harry-Potter-in-Your-Pocket of GenAI — Ep. 2 · Feb 25, 2025
- Leonard Murphy — The Pace of Change in Market Research — Ep. 1 · Feb 12, 2025