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Preeti Talwai

Preeti Talwai

UX Research Leader and Product Strategy Advisor · Marketing / startup

Topics Preeti shaped

AI & technology

Episodes

What Preeti said — indexed claims

  • AI should be thought of as a material, not a tool — like concrete or cotton, each material has unique strengths and limitations. You would not build a building out of a porous material and be sad when rain leaks through. AI's unique superpower is in identifying patterns and predicting things humans cannot see because of access to a huge corpus of data; its underutilized potential is in helping people with unexpected change and pattern recognition at a scale humans cannot match, not in generating more or making things faster. — Ep. 75
  • New technologies are always emerging, but human needs are enduring. The most fundamental needs are basic yet complex, tied up in complex systems, and not fully addressed even now. The researcher's superpower is deeply understanding both the technology and the human and building the bridge between new capabilities and fundamental needs in actionable ways — there is no need to chase the next flashy thing when really basic, 'boring' things in people's lives remain broken. — Ep. 75
  • Even when a working prototype exists, researchers should separate studying how people react to the resulting experience from how they react to the technology enabling it. The experience reaction tells you whether you are solving a real need; the technology reaction tells you how people feel about the enabling mechanism. You could love the idea of your clothes put away and be creeped out by the idea of a robot in your house, or vice versa — conflating these two reactions loses signal about where to focus. — Ep. 75

Connected across the corpus

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