Leena Doshi
Senior Manager of Research, Electronic Arts · Brand-side
Topics Leena shaped
Insights function & business, Methods, methodology & rigor, AI & technology, Researcher craft & identity, Consumer behavior & culture
Episodes
- Trust, context, action: Leena Doshi on designing Surveys that drive decisions — Ep. 29 · Oct 7, 2025
What Leena said — indexed claims
- Building a scalable research function has little to do with the research itself — it is almost entirely about understanding how the business operates, what stakeholders need, and how the function should interact with the organization. — Ep. 29 · 15:35 ·
cl-leena-doshi-011 - Research historically moves too slowly — a four-month turnaround on a major study means the business has moved on by the time findings land — and this speed gap is one of the central unresolved tensions in the profession. — Ep. 29 · 24:24 ·
cl-leena-doshi-019
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 4 cross-references
- Ashley Hopkins (Resident (Nectar, DreamCloud)) — 2 cross-references
- Christopher Khoury (American Medical Association) — 2 cross-references
- Mina McBride — 2 cross-references
- David Glaza (DIGITS Agency) — 1 cross-reference
- Deborah Mendez (Pharmavite) — 1 cross-reference
- Preeti Talwai — 1 cross-reference
- Tom Rich (Thomas M. Rich & Associates) — 1 cross-reference
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