Tom Rich
Owner/Founder, Thomas M. Rich & Associates · Supplier-side
Topics Tom shaped
Episodes
- AI cannot replicate the research journey with Tom Rich — Ep. 72 · Aug 18, 2026
What Tom said — indexed claims
- AI models are sophisticated probability calculators, not genuine intelligence — they can find trends and patterns in data that humans never would, but probability is not wisdom, and the distinction matters for how the industry should think about what AI can and cannot do. — Ep. 72
- The 'qualitative research is dead' predictions that have appeared for 30 years consistently misunderstand what qualitative research does by focusing almost entirely on the end deliverable rather than on the process that gets you there — and while there are quicker and cheaper ways to generate a research deliverable, there is no quick and cheap way to replicate the journey of learning and growth. — Ep. 72
- Qualitative research is a profession requiring 10,000 hours of mastery (per Gladwell's principle), and while many of those hours should go to conducting qualitative work intuitively and efficiently, it is equally important to devote some to related areas of study — economics, philosophy, the arts, psychology, literature — because there is no shortcut to mastery and the breadth makes the conversations deeper. — Ep. 72
Connected across the corpus
- Alec Levin (Learners) — 1 cross-reference
- Andrew Embry (Eli Lilly and Company) — 1 cross-reference
- Charitie Dantis-Gayo (New York Life Insurance) — 1 cross-reference
- Leena Doshi (Electronic Arts) — 1 cross-reference
- Leonard Murphy (Gen2 Advisors / Greenbook) — 1 cross-reference
- Michael Nevski (Visa) — 1 cross-reference
- Preeti Talwai — 1 cross-reference
- Sarah Kling (Amazon (Devices)) — 1 cross-reference
- Sarah Montgomery (The Coca-Cola Company) — 1 cross-reference
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