Andrew Embry

Andrew Embry

Sr. Director Insights Innovation Capabilities – Global Core Market Research, Eli Lilly and Company · Brand-side

Topics Andrew shaped

Creativity is more exciting and productive when there are constraints — working inside tight regulatory walls and being told something is impossible is what sparks real innovation, because it forces you to look at problems from different viewpoints and find ways to get things done. — Ep. 71
Insights professionals should stop being order takers — running so fast to answer the business question that they never pause to ask whether it is even the right question — and instead embed themselves with the business as partners, going through problems side by side rather than receiving and executing requests. — Ep. 71
Successful AI change management requires treating it as an internal brand campaign — mapping belief bridges and segments across business units, identifying where key players are and where they need to be, and designing methodical interventions (emails, workshops, reward and recognition) to move them; the technology almost always works, it is the people who are not prepared. — Ep. 71

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