Shawn McKenna
Senior Director of Analytics, Currax Pharmaceuticals · Brand-side
Topics Shawn shaped
AI & technology, Researcher craft & identity, Insights function & business, Methods, methodology & rigor, Industry, profession & meta
Episodes
- The Strategic Heart of Pharma Research with Shawn McKenna — Ep. 9 · May 20, 2025
What Shawn said — indexed claims
- Synthetic or simulated respondent data in pharma is not yet trustworthy for primary research decisions; the bar for adoption should be a properly controlled side-by-side comparison — same survey design, same questions, real vs. synthetic participants, with the training provenance of the synthetic sample disclosed. — Ep. 9 · 16:45 ·
cl-shawn-mckenna-010 - AI has not produced compelling use cases in pharma primary research and survey design; NLP-based open-end coding dates to the 1970s, AI-designed surveys miss clinical nuance, and the productivity gains in AI-assisted data categorization still require human supervision of the output. — Ep. 9 · 14:39 ·
cl-shawn-mckenna-008
Connected across the corpus
- Christopher Khoury (American Medical Association) — 4 cross-references
- Steve Olenski (CMO Whisperer Advisory) — 3 cross-references
- Andrew Embry (Eli Lilly and Company) — 2 cross-references
- Elle Park (Arcutis Biotherapeutics) — 1 cross-reference
- Ernest Baskin (Saint Joseph's University) — 1 cross-reference
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