Tina Tonielli
North America Lead, Consumer and Business Insights, Haleon · Brand-side
Topics Tina shaped
Insights function & business, Methods, methodology & rigor, Consumer behavior & culture, Industry, profession & meta, AI & technology, Researcher craft & identity
Episodes
What Tina said — indexed claims
- Researchers must have the courage to put forward a point of view grounded in data and experience; commercial stakeholders consistently say that is the single thing they want most and that researchers most often withhold. — Ep. 2 · 15:45 ·
cl-tina-tonielli-011 - Researchers should ask the business-impact question before any methodology question — if you cannot articulate the business decision driven by an answer, you probably should not run the study. — Ep. 2 · 13:45 ·
cl-tina-tonielli-010 - Agile research is the right tool for low-risk, simple questions; matching method to risk profile matters more than choosing speed or rigor as a default — using either where it doesn't fit increases risk, not decreases it. — Ep. 2 · 29:24 ·
cl-tina-tonielli-017 - A useful foresight practice begins not with predicting the next hot trend but with cataloguing the things — demographics, climate — that can be known with high confidence five years out, then back-casting to today's decisions. — Ep. 2 · 34:50 ·
cl-tina-tonielli-021 - Visiting a high-confidence future state and then looking backward gives organizations the gift of hindsight — once people work past the dystopian shock, they discover they can act now in ways that change the outcome. — Ep. 2 · 36:28 ·
cl-tina-tonielli-022 - Researchers should not fall in love with the research itself; they should fall in love with making a difference through it — academic affinity is a failure mode in industry settings. — Ep. 2 · 21:40 ·
cl-tina-tonielli-013
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 4 cross-references
- Christopher Khoury (American Medical Association) — 3 cross-references
- J. Walker Smith (Kantar) — 3 cross-references
- Charitie Dantis-Gayo (New York Life Insurance) — 2 cross-references
- Andrew Embry (Eli Lilly and Company) — 1 cross-reference
- Bill Salokar (Gazelle Global) — 1 cross-reference
- Garret Westlake (Virginia Commonwealth University) — 1 cross-reference
- Kim Duncan (Givaudan) — 1 cross-reference
- Mina McBride — 1 cross-reference
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