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Brittne Kakulla

Brittne Kakulla

Senior Consumer Insights Manager, AARP · Brand-side

Topics Brittne shaped

AI & technology, Researcher craft & identity, Insights function & business, Methods, methodology & rigor, Consumer behavior & culture

Episodes

What Brittne said — indexed claims

  • AI use among adults 50+ jumped from 9% in 2024 to 30% in 2026, with rates near 50% among those 50–59; once people use AI they see it more positively and are more likely to continue using it. — Ep. 45 · 22:50 · cl-brittne-013
  • Older adults actually read privacy statements before adopting technology — checking what data is collected, who the third parties are, and what will happen with their information; brands must signal on privacy because older adults pause where younger users click through. — Ep. 45 · 00:01 · cl-brittne-010
  • AI's slow initial adoption among older adults stems from brands releasing the technology without practical use cases, leaving the media to sensationalize edge cases (AI boyfriends, AI therapy) that signal the tech is not for them. — Ep. 45 · 21:05 · cl-brittne-012
  • Designing for older adults at the end of the product development cycle is like inviting someone to a party and putting them in a separate room — they will leave; older adults must be included in the design process from the beginning to feel authentic. — Ep. 45 · 31:05 · cl-brittne-019
  • Brands earn trust by acknowledging risk, being transparent about data use, and giving consumers genuine ability to opt in or out — restoring the cultural value of control that older adults bring to every adoption decision. — Ep. 45 · 16:55 · cl-brittne-011
  • Qualitative research with real consumer stories outlasts statistics in stakeholder memory; people remember a single quote about a woman who switched to mobile banking after being robbed twice when they remember nothing else about a study. — Ep. 45 · 27:50 · cl-brittne-017
  • Older adults want to hire AI to simplify and personalize information — most prominently to translate health information (MRI results, diagnoses) into plain language; this is the practical use case that drives genuine adoption. — Ep. 45 · 24:15 · cl-brittne-014

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