Sarah Haftings
Insights Manager, Shurtape Technologies · Brand-side
Topics Sarah shaped
Industry, profession & meta, AI & technology, Researcher craft & identity, Insights function & business, Methods, methodology & rigor, Consumer behavior & culture
Episodes
- The future of qualitative insights in an AI-driven research world — Ep. 53 · Apr 7, 2026
What Sarah said — indexed claims
- The AI market research tech ecosystem has divided into two camps: research-native builders (longtime MR practitioners working with tech experts) and IT-world builders (tech professionals retrofitting non-MR tools) — and evaluators must distinguish between them by asking hard methodological questions. — Ep. 53 · 22:36 ·
cl-sarah-haftings-013
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 8 cross-references
- Alec Levin (Learners) — 5 cross-references
- Zontziry Johnson (Insights Career Network) — 4 cross-references
- Kerry-Ellen Schwartz (PepsiCo) — 3 cross-references
- Brooke Reavey (Dominican University) — 1 cross-reference
- Deborah Mendez (Pharmavite) — 1 cross-reference
- Howard Fienberg (The Insights Association) — 1 cross-reference
- Marin Mrsa (Peekator) — 1 cross-reference
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