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Dave Ritter

Dave Ritter

Director of Insights and Consulting, Walmart · Brand-side

Topics Dave shaped

AI & technology, Methods, methodology & rigor, Researcher craft & identity, Insights function & business, Consumer behavior & culture

Episodes

What Dave said — indexed claims

  • AI use in research falls along a three-level intervention spectrum: no intervention (client query → automated answer; enables retrospective ROI tracking on tracking studies), moderate intervention (current state — AI gets you almost there on specific business cases), and full engagement (seismic shifts like tariffs or the iPhone where AI has no context and humans must step in). — Ep. 16 · 16:50 · cl-dave-ritter-015
  • AI lets researchers scale qualitative work in a quantitative way — embedding more open ends, coding audio and video to get depth at scale — yielding quotes, sizzle reels, and representative samples in a new register of speed and agility. — Ep. 16 · 14:10 · cl-dave-ritter-012
  • Data quality problems aren't unique to primary research; social listening data carries an even larger and less-quantified bad-data load (estimates of 15-68% bot/fake content on Twitter), and method choice should follow business problem, not data-source preference. — Ep. 16 · 08:48 · cl-dave-ritter-008

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