David Glaza

David Glaza

Founder & CEO, DIGITS Agency · Marketing / startup

Topics David shaped

If you build a good experience and you have a great brand, people want to spend time with you — you just need to find ways to invite them in. Target Cartwheel proved this: 40 million people would pull into the parking lot and sit in their car for 10 minutes browsing deals before walking into the store, which leaders would have predicted would never work. — Ep. 73
Brands should publish content as much as possible — the world is fragmented, you don't have a megaphone anymore, and done is better than perfect. The smaller brands stealing share from big CPGs are the ones that are active, talkative, and involved in conversations their customers want them in, rather than spending a week to craft one perfect Instagram post. — Ep. 73
Digital coupons delivered through a retailer's app can influence physical purchase behavior within hours — a boots-for-the-family deal on Target's Cartwheel app overwhelmed merchants by selling too many shoes too quickly, demonstrating the power of using retailer data to talk to someone on a digital platform and then influence their physical purchase, even though nobody called it retail media at the time. — Ep. 73

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