Doug Zarkin
Chief Brand Officer, Modern Performance + Recovery brands · Brand-side
Topics Doug shaped
Industry, profession & meta, AI & technology, Researcher craft & identity, Consumer behavior & culture
Episodes
- Doug Zarkin — Brand Love, Thinking Human, and the Brand Value Equation — Ep. 6 · Apr 22, 2025
What Doug said — indexed claims
- Marketing is positioning, and positioning is the art of sacrifice — a marketing plan is not a buffet, and trying to do everything produces the same dissatisfaction as eating everything. — Ep. 6 · 23:42 ·
cl-doug-zarkin-020 - The brand value equation is experience divided by price; premium brands can charge premium prices when the delta between experience delivered and price paid is significant. — Ep. 6 · 00:07 ·
cl-doug-zarkin-001 - A team should hold no more than five KPIs at a time; if less than 20% of available time goes to any one thing, no real progress will be made on it. — Ep. 6 · 17:17 ·
cl-doug-zarkin-014
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 6 cross-references
- J. Walker Smith (Kantar) — 4 cross-references
- Idil Miriam Cakim (Iris Flex) — 2 cross-references
- David Glaza (DIGITS Agency) — 1 cross-reference
- Garret Westlake (Virginia Commonwealth University) — 1 cross-reference
- Vladimer Botsvadze — 1 cross-reference
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