Hassan Aleem

Topics Hassan shaped

Researcher craft & identity, Methods, methodology & rigor, Insights function & business, Consumer behavior & culture

Episodes

• Measuring the Subconscious Shopper: How Hassan Aleem Brings Behavioral Science to Grocery Decisions — Ep. 27 · Sep 23, 2025

What Hassan said — indexed claims

• A PhD is not required to do behavioral-science-grounded retail research; the only non-substitutable trait is genuine curiosity about real shopping behavior — without it, even the best academic credentials will not produce useful applied insight. — Ep. 27 · 35:45 · cl-hassan-aleem-024
• The approach side of preference (likes propagate to similar items via attention) is mirrored by an aversion side that is probably stronger — a single bad experience radiates outward to aesthetically or categorically similar items and is survival-protective, but is routinely overlooked by brands focused only on promoting choice. — Ep. 27 · 19:35 · cl-hassan-aleem-013
• The biggest measurement frontier in grocery is longitudinal methods that capture what happens outside the store — list-building, smart-home assist, post-purchase use — because the in-store transaction is only a slice of a continuous behavioral arc; diary studies and at-home product sensors are the highest-leverage innovations. — Ep. 27 · 31:20 · cl-hassan-aleem-020
• Grocery analytics has the unusual benefit that the bottom line is unambiguous — purchase rates, repeat rates, share-of-wallet — and behavioral scientists should embrace this because, however much brand perception matters, ultimately it is where the wallet speaks that shapes the world. — Ep. 27 · 12:25 · cl-hassan-aleem-008
• Consumer preferences are not stable traits captured by a single measurement; they change day to day and are reshaped by choice itself — once a shopper picks a brand, the brain constructs a story justifying the pick, and items matching that profile capture more attention next time. — Ep. 27 · 15:57 · cl-hassan-aleem-010

Connected across the corpus

• J. Walker Smith (Kantar) — 3 cross-references
• Steve Olenski (CMO Whisperer Advisory) — 3 cross-references
• Laurie Demeritt (The Hartman Group) — 2 cross-references
• Steve Markenson (FMI — the Food Industry Association) — 2 cross-references
• David Glaza (DIGITS Agency) — 1 cross-reference
• Kate O'Keeffe (Heatseeker) — 1 cross-reference
• Lindsey Goodman (Wolverine Worldwide) — 1 cross-reference
• Marcus Cunha Jr. (University of Georgia) — 1 cross-reference
• Matthew Salem (Behaviorally) — 1 cross-reference
• Subhasish Nanda (Verizon) — 1 cross-reference

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