Leonard Murphy
Principal Consultant / Greenbook lead, Gen2 Advisors / Greenbook · Supplier-side
Topics Leonard shaped
Industry, profession & meta, AI & technology, Researcher craft & identity, Insights function & business, Methods, methodology & rigor
Episodes
- Leonard Murphy — The Pace of Change in Market Research — Ep. 1 · Feb 12, 2025
What Leonard said — indexed claims
- Research suppliers' revenue has historically come from owning process; technology now owns process, leaving humans only at the bookend tasks of business framing and decision interpretation. — Ep. 1 · 09:55 ·
cl-leonard-murphy-006 - The research industry is bifurcating into technology-driven, service-enabled businesses (the larger half) and human-driven, technology-enabled businesses (the smaller, specialized half). — Ep. 1 · 15:05 ·
cl-leonard-murphy-009 - Most companies in the future research industry will lead with technology rather than human expertise, with niche or vertical specialization defining the smaller human-led segment. — Ep. 1 · 15:50 ·
cl-leonard-murphy-010 - The market research industry has adapted competently to technology change at the process layer, but has failed to adapt at the business-model layer. — Ep. 1 · 12:10 ·
cl-leonard-murphy-007 - AI has inverted the timing problem in industry forecasting: predictions that used to arrive late are now arriving earlier than expected. — Ep. 1 · 09:55 ·
cl-leonard-murphy-002 - An ivory-tower mentality has cost the research industry adjacent territories — CX, UX, social media — and risks doing the same with AI. — Ep. 1 · 37:25 ·
cl-leonard-murphy-029
Connected across the corpus
- Jason Cohen (Simulacra Synthetic Data Studio) — 7 cross-references
- David Evans (Microsoft) — 6 cross-references
- J. Walker Smith (Kantar) — 4 cross-references
- Steve Olenski (CMO Whisperer Advisory) — 4 cross-references
- Kate O'Keeffe (Heatseeker) — 3 cross-references
- Matthew Salem (Behaviorally) — 2 cross-references
- Roddy Knowles (dtect) — 2 cross-references
- Charlie Grossman (CG Research & Consulting) — 1 cross-reference
- Kylee Lessard (LinkedIn) — 1 cross-reference
- Laurie Demeritt (The Hartman Group) — 1 cross-reference
- Lindsey Goodman (Wolverine Worldwide) — 1 cross-reference
- Marin Mrsa (Peekator) — 1 cross-reference
- Rand Fishkin (SparkToro) — 1 cross-reference
- Subhasish Nanda (Verizon) — 1 cross-reference
- Tom Rich (Thomas M. Rich & Associates) — 1 cross-reference
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