Leyla Doany

Topics Leyla shaped

Insights function & business, Methods, methodology & rigor, Industry, profession & meta, AI & technology, Researcher craft & identity, Consumer behavior & culture

Episodes

• Building an Insight-Driven Culture with Leyla Doany — Ep. 11 · Jun 3, 2025

What Leyla said — indexed claims

• When building an insights function from scratch, the most foundational first step is understanding where you sit in the market — without that picture, a brand operates in an echo chamber making decisions based on internal assumptions. — Ep. 11 · 12:34 · cl-leyla-doany-005
• Speed and rigor can coexist as long as the researcher is explicit about the trade-offs and transparent about what the data can and cannot say — the insight is directional, not perfect, and that framing is itself a form of rigor. — Ep. 11 · 27:36 · cl-leyla-doany-010
• Suppliers add far more value by sitting down with clients to map what research already exists, what they know, and how the new study connects the dots — rather than just running a survey and handing over the data. — Ep. 11 · 35:55 · cl-leyla-doany-017
• Good research should reframe what a brand thinks it knows — JOOLA's first audience segmentation revealed that 70% of the Pickleball market was casual/recreational players, upending an internal assumption that the brand's niche strength was the whole story. — Ep. 11 · 21:36 · cl-leyla-doany-009

Connected across the corpus

• Steve Olenski (CMO Whisperer Advisory) — 5 cross-references
• Christopher Khoury (American Medical Association) — 2 cross-references
• Ernest Baskin (Saint Joseph's University) — 2 cross-references

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