Sarah Montgomery
Director of Human Insights, Hydration, The Coca-Cola Company · Brand-side
Topics Sarah shaped
AI & technology, Researcher craft & identity, Insights function & business
Episodes
- The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery — Ep. 22 · Aug 19, 2025
What Sarah said — indexed claims
- AI is designed to be a polite assistant that mirrors users' biases back at them in more intelligent-sounding form, making it a tool of intellectual comfort rather than courage; over-reliance on it for the wrong tasks dulls the critical-thinking muscles researchers most need to sharpen. — Ep. 22 · 26:45 ·
cl-sarah-montgomery-015 - Three skills define a good researcher regardless of how technology evolves: intellectual courage to question oneself as well as others; agility to navigate changing tools without losing sight of changing human behavior; and broad curiosity that includes literature, philosophy, history, and art as tools for understanding the human condition. — Ep. 22 · 40:10 ·
cl-sarah-montgomery-021 - Business has its own dialect, and the more fluent insiders become in jargon, the more foreign actual consumers and shoppers seem; insights exists to reintroduce the vernacular of real life into the organization. — Ep. 22 · 16:30 ·
cl-sarah-montgomery-010
Connected across the corpus
- Steve Olenski (CMO Whisperer Advisory) — 7 cross-references
- Ernest Baskin (Saint Joseph's University) — 3 cross-references
- Elle Park (Arcutis Biotherapeutics) — 1 cross-reference
- Garret Westlake (Virginia Commonwealth University) — 1 cross-reference
- J. Walker Smith (Kantar) — 1 cross-reference
- Sarah Kling (Amazon (Devices)) — 1 cross-reference
- Tom Rich (Thomas M. Rich & Associates) — 1 cross-reference
Produced by aytm
Curiosity Current is made by aytm, the consumer-insights company. About aytm