Adam Hagerman
Research lead (former), Indeed · Brand-side
Topics Adam shaped
Researcher craft & identity, Methods, methodology & rigor, AI & technology, Insights function & business, Consumer behavior & culture, Industry, profession & meta
Episodes
- The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior — Ep. 38 · Dec 9, 2025
- Usable vs. useful: Adam Hagerman on UX and the future of research in product development — Ep. 28 · Sep 30, 2025
What Adam said — indexed claims
- Researchers often have a deluded sense of importance in decision making, assuming that having the facts and figures earns them a seat at the table; the work is fundamentally social and requires understanding what one can actually influence. — Ep. 28 · 16:46 ·
cl-adam-009 - Insights work is not a standardized test with an objectively correct answer; researchers should give themselves grace to be wrong and the ability to fail gracefully — that is the meta-skill of doing transformational work. — Ep. 28 · 49:34 ·
cl-adam-026 - The right framing question for a research team is not 'is it correct?' but 'how would you know it's correct?' — shifting away from standardized-test thinking toward methodological self-awareness. — Ep. 28 · 52:00 ·
cl-adam-027 - Qualitative and quantitative research are different rhetorical strategies for making an argument about context — like an orchestra and a sentence are different vehicles for the same expressive intent — and the value lies in their triangulation. — Ep. 28 · 09:15 ·
cl-adam-004
Connected across the corpus
- J. Walker Smith (Kantar) — 4 cross-references
- Steve Olenski (CMO Whisperer Advisory) — 3 cross-references
- Ed Kahn (Mutual of America) — 2 cross-references
- Ernest Baskin (Saint Joseph's University) — 2 cross-references
- Garret Westlake (Virginia Commonwealth University) — 1 cross-reference
- Sasha Mitts — 1 cross-reference
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