Marin Mrsa
Founder and CEO, Peekator · Supplier-side
Topics Marin shaped
AI & technology, Insights function & business, Methods, methodology & rigor, Researcher craft & identity
Episodes
- An outsider's case for why surveys will outlast every trend with Marin Mrsa — Ep. 59 · May 19, 2026
What Marin said — indexed claims
- AI should be used to co-create — to suggest ideas, check conditions, and accelerate — but never to make the decision for you; asking AI to design the whole questionnaire and project is lazy, and a real researcher must stay in the loop to catch where AI's summaries and action points go wrong. — Ep. 59 ·
cl-marin-mrsa-013 - Research tech should stay in its lane and do research — showing the insights about your clients — rather than being pushed by buyers to act like a strategy consultancy; clients increasingly want research tools to be McKinsey-style consultants while paying research-tool prices, and that is not a fair ask. — Ep. 59 ·
cl-marin-mrsa-018 - Surveys are future-proof — not because the survey format is sacred, but because a survey is fundamentally a tool for speaking with your customers at scale, and businesses will always want to hear back from their clients directly rather than ask an LLM whether their client is happy. — Ep. 59 ·
cl-marin-mrsa-003
Connected across the corpus
- Kate O'Keeffe (Heatseeker) — 2 cross-references
- Rand Fishkin (SparkToro) — 2 cross-references
- Steve Olenski (CMO Whisperer Advisory) — 2 cross-references
- Jonathan Goodbread (aytm) — 1 cross-reference
- Leonard Murphy (Gen2 Advisors / Greenbook) — 1 cross-reference
- Sarah Haftings (Shurtape Technologies) — 1 cross-reference
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