Kate O'Keeffe

Topics Kate shaped

AI & technology, Insights function & business, Methods, methodology & rigor, Consumer behavior & culture

Episodes

• Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe — Ep. 55 · Apr 21, 2026

What Kate said — indexed claims

• Synthetic audiences trained on survey data inherit the foundational flaw of surveys — they are modeling self-reported rather than actual behavior; the widespread industry claim of 80–95% correlation between synthetics and surveys proves only that both are wrong in the same way. — Ep. 55 · 37:05 · cl-kate-okeeffe-010
• Rolling out agentic AI marketing workflows at scale without a validated, real-time representation of the customer is genuinely dangerous — the same automation power that enables personalization can ship the wrong message to the wrong segment at enormous scale before anyone notices. — Ep. 55 · 23:40 · cl-kate-okeeffe-016
• To persuade a charismatic, passionate founder to pivot a brand direction, only irrefutable live-market data is sufficient — a CMO who walks in saying 'I did a live study of hundreds of thousands of people, and here is how they responded' has what a survey or a gut instinct cannot provide. — Ep. 55 · 45:30 · cl-kate-okeeffe-017
• In a live experiment for a food-delivery brand, the value proposition 'order from this big box store and get it delivered to your home' significantly outperformed '30% cash back on your order' — a counterintuitive result that no survey would have predicted, illustrating why marketer intuition and surveys are both unreliable guides. — Ep. 55 · 30:00 · cl-kate-okeeffe-007
• Marketing and product teams deserve the same real-time, statistically grounded system of record that finance and engineering already have; the current data inequality is not just inefficient but actively unfair to those building brands. — Ep. 55 · 23:00 · cl-kate-okeeffe-004
• The people who build brands and serve customers deserve better intelligence infrastructure than the industry has historically provided — this is not just a product gap but an equity claim about whose work gets first-class tools. — Ep. 55 · 46:50 · cl-kate-okeeffe-021

Connected across the corpus

• Ernest Baskin (Saint Joseph's University) — 3 cross-references
• Leonard Murphy (Gen2 Advisors / Greenbook) — 3 cross-references
• Byron Reeves (Stanford University) — 2 cross-references
• Marin Mrsa (Peekator) — 2 cross-references
• Deborah Mendez (Pharmavite) — 1 cross-reference
• Hassan Aleem (Amazon) — 1 cross-reference
• Steve Olenski (CMO Whisperer Advisory) — 1 cross-reference

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