Matthew Salem
SVP of Customer Success, Behaviorally · Supplier-side
Topics Matthew shaped
Insights function & business, Methods, methodology & rigor, Consumer behavior & culture, Industry, profession & meta
Episodes
- Behavior Over Opinion: How to Predict Packaging Success — Ep. 32 · Oct 28, 2025
What Matthew said — indexed claims
- The biggest challenge in packaging development is not research quality but internal organizational politics — cross-functional teams that lack a shared success language make misaligned decisions despite good intentions. — Ep. 32 · 35:40 ·
cl-matthew-salem-019
Connected across the corpus
- Leonard Murphy (Gen2 Advisors / Greenbook) — 2 cross-references
- Marcus Cunha Jr. (University of Georgia) — 2 cross-references
- Ernest Baskin (Saint Joseph's University) — 1 cross-reference
- Hassan Aleem (Amazon) — 1 cross-reference
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