Deborah Mendez

Consumer Insights Leader, Pharmavite · Brand-side

Topics Deborah shaped

The two critical thinking skills that must stay with the human in an AI-shaped research world are problem framing (the inputs — asking AI the right questions, delegating the right tasks, designing the right agents and workflows) and judgment (the outputs — pressure-testing whether the AI's reasoning is logically sound). — Ep. 60 · cl-deborah-mendez-017
The great storytelling unlock is shifting from telling the audience everything you know to telling them what they need to do to make their business decision — narrowing a million data points down to the five that make the decision clear, with everything else relegated to the appendix. — Ep. 60 · cl-deborah-mendez-014
The mismatch between what consumers articulate and what they do is an opportunity to disrupt a category: the first brand that lets consumers stop having to choose between competing values wins their preference, and over time that resolved tension becomes the new point of parity while fresh mismatches open up. — Ep. 60 · cl-deborah-mendez-004
When consumers say they want cleaner ingredients or sustainability but choose price or private label at shelf, it does not mean they are lying — it means they are in conflict because they have not been given an option that lets them satisfy both values at once. — Ep. 60 · cl-deborah-mendez-003

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