Marcus Cunha

Topics Marcus shaped

Researcher craft & identity, AI & technology, Insights function & business, Consumer behavior & culture

Episodes

• Marcus Cunha Jr. — The Educator's Case for Perspective Over Data — Ep. 25 · Sep 9, 2025

What Marcus said — indexed claims

• The most durable advice for an insights career is to stay persistently curious, build a range of skills from technical to soft, and commit to delivering perspective — not just research — because the landscape will keep shifting regardless of what technology arrives next. — Ep. 25 · 34:17 · cl-marcus-cunha-025
• Vivid, narrative, individual-level stories outperform statistical base rates in persuasion because the salience of concrete storytelling overwhelms abstract percentages in human judgment — a cognitive mechanism researchers should deliberately exploit. — Ep. 25 · 29:11 · cl-marcus-cunha-021
• Client-side insights positions typically require three years of supplier-side experience as an entry condition, creating a structural labor-market pathway in which most MMR graduates start on the supplier side before crossing over. — Ep. 25 · 25:56 · cl-marcus-cunha-017

Connected across the corpus

• Steve Olenski (CMO Whisperer Advisory) — 6 cross-references
• Brooke Reavey (Dominican University) — 4 cross-references
• Aarti Bhaskaran (Snap Inc.) — 3 cross-references
• Idil Miriam Cakim (Iris Flex) — 3 cross-references
• Christopher Khoury (American Medical Association) — 2 cross-references
• Deborah Mendez (Pharmavite) — 2 cross-references
• Matthew Salem (Behaviorally) — 2 cross-references
• Byron Reeves (Stanford University) — 1 cross-reference
• Ernest Baskin (Saint Joseph's University) — 1 cross-reference
• Hassan Aleem (Amazon) — 1 cross-reference
• Louisea Hudson (Amazon) — 1 cross-reference
• Sasha Mitts — 1 cross-reference
• Steve Markenson (FMI — the Food Industry Association) — 1 cross-reference

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